Major announcement from New Japan today-it appears ownership of the promotion is changing again. According to the announcement, Bushiroad Corporation is transferring all of its ownership stake in the promotion to TV Asahi, which was already the largest shareholder of the promotion, with CyberAgent Inc. remaining a minority owner. In a statement linked to by the promotion, Bushiroad President/CEO Takaaki Kitani said-and this is loosely website translated-“
Thanks to these efforts, the Tokyo Dome event on January 4 this year recorded an attendance of 46,913, achieving a sold-out event for the first time in 28 years. Overcoming the challenges of generational change, young stars in their 20s and 30s are rising one after another, shining brilliantly in the ring. As Bushiroad, witnessing New Japan Pro-Wrestling grow so strongly and passing the baton to the next generation is a great pride in my life.
However, for New Japan Pro-Wrestling to make further global strides and continue its golden era, it is essential to maximize the use of its accumulated video assets and evolve into a diversified monetization business centered on a powerful distribution platform.
Above all, I am convinced that entrusting the future to the best owner—who has been our longtime partner and has supported New Japan Pro-Wrestling on terrestrial broadcasts—by returning Imperial Rule to TV Asahi, and by welcoming CyberAgent, who brings a fresh breeze through cutting-edge digital media, as our partner—is the best way to entrust the future.
To all the fans, and to the players and staff who have supported New Japan with their passionate battles, thank you so much for walking alongside Bushiroad until now. Your passion and cheers have been our greatest driving force.
Although it is no longer in Bushiroad’s hands, I can confidently say that the future of New Japan Pro-Wrestling is brighter than ever. As a passionate pro wrestling fan, I will continue to support the golden era you create.
Thank you so much for 14 years. Please look forward to the future of New Japan Pro-Wrestling.”
Here is a link to the full Bushiroad statement:
https://bushiroad.co.jp/news/information/300
Meanwhile, here are translated comments from New Japan President/CEO Hiroshi Tanahashi:
“To all fans of New Japan Pro-Wrestling, and to everyone who has cooperated and supported us,
We have decided that Bushiroad Corporation will transfer our shares to TV Asahi Corporation and CyberAgent Corporation.
Bushiroad became the parent company in 2012, and through large-scale advertising campaigns and various forms of support, we have greatly developed New Japan Pro-Wrestling. I am filled with gratitude.
To repay this kindness, we will continue to work as a consolidated subsidiary of TV Asahi, with the support of CyberAgent, and together with the company-wide goal of significant growth for New Japan Pro-Wrestling.
Our mission remains unchanged to create the best rings and let everyone enjoy them. We sincerely appreciate your continued support and support.
May 27, 2026
Shin Nihon Pro-Wrestling Co., Ltd. President and CEO Hiroshi Tanahashi”
The promotion expects no changes to scheduled events or plans going forward. That should also mean no changes to the New Japan World streaming service. Also no mention of how/if this will affect Stardom.
More as it becomes available.